BAD

The concept was built around a single idea: a woman who does whatever she wants and expresses herself exactly how she wants to, styled through a rebel chic, underground aesthetic of leather, micro silhouettes, spikes, and motorcycles.

Challenge

Pulling together a full editorial, concept, mood boards, styling direction, and shoot logistics, while personally handling art direction, photography, post production, and styling myself.

Solution

I built the full creative brief myself: visual references, makeup and hair direction, outfit options, and a dynamic, dominant pose language, then directed the shoot on location in Palermo, shot it, and styled it alongside the team.

Credits

Art Direction: Luigi Belli, Mattia Traina
Photography & Post Production: Luigi Belli
Beauty: Asia Vaiana
Clothes: Rita D'Accardi, Giada Zarcone, Mattia Traina
Styling: Luigi Belli, Mattia Traina
Production Assistant: Giorgia Bertolino
Props: João Victor De Almeida Santos