Luigi Belli
Art & Creative Director
I direct and create visual identities — from institutional experiences and games to fashion and brand campaigns — shaped by craft, clarity, and a sharp eye for storytelling.
Available for work.
Usually answers in a day
About me.
I'm Luigi Belli, an art director based in Belgium.
I started working professionally in games at 18. Today, I lead art direction on institutional gaming experiences for BBC Earth, IOC-UNESCO, Paramount, and the Vatican.
I'm now expanding the same craft into fashion and brand campaign direction.
60M+
Total downloads across experiences
170+
Territories reached with projects
100+
Projects delivered
97%
Client satisfaction rate
Expertise.
1.
Art Direction
Visual identity & concept development
Style guides & creative documentation
Cross-team creative alignment
Concept art & mood boards
Color & visual language direction
2.
Creative Leadership
Project & production management
Freelancer & team supervision
Product & go-to-market strategy
Client & stakeholder collaboration
Mentorship & creative coaching
3.
Visual Storytelling
Environmental & narrative design
Campaign & brand visual direction
Visual arts across mediums
Photography
AI-assisted visual production
Stack.
Adobe Creative Suite
Design, editing & layout
Figma
General Design Tool
Microsoft Suite
Documentation & reporting
Miro
Moodboarding & creative frameworks
Blender
3d modeling & rendering
Higgsfield
AI image & video generation
Capture One
Photo editing & color grading
Experience.
Education Art Lead
Shapescape
2024 - Present
Leading visual and creative direction across Shapescape's full client roster, from brief to shipped product. Built the studio's art bibles, style guides, and creative frameworks, and led key productions for BBC Earth, IOC-UNESCO, the Vatican, and Paramount.
Creative Director
CodeStudios
2024 — Present
Overseeing the complete creative pipeline from concept to release, directing visual identity and product strategy, and building a freelance team of 25 collaborators across active projects.
Art Director
Freelance
2025 — Present
Art direction and project management for gaming studios, alongside structured creative coaching for individual artists and companies.
Game Artist
Shapescape
2023 — Present
3D modeling, animation, environment art, and concept art across educational and entertainment titles.
Lead Level Designer
Makercamp srl
2022 — 2024
Led design and development of educational Minecraft experiences for clients including UNESCO and Fastweb, engaging directly on scope, learning objectives, and project direction.
Level Designer
Spark Universe
2023
Gameplay-focused level design, optimized for marketing content and player experience.
Speaking & Recognition.
Guest Speaker
University of Westminster, MA Interactive Media
2026
Exhibitor & Speaker
BETT London
2025 & 2026
Press Launch
Vatican — Peter is Here
International press coverage in Rome
Featured Launch
UN Ocean Conference — Ocean Heroes
In the presence of HRH Crown Prince Haakon of Norway
Event Organiser & Educator
Rome Videogame Lab
2022
